This documentary delves in to the Alaska

salmon industry, highlighting the potential for supplying an ultra-high quality, human grade fish oil for the ever expanding omega-3 fish oil market. Consistent with the mission of the Pacific Coast Salmon Recovery Fund (PCSRF) to provide economic diversity for Alaska’s salmon fishing communities, this documentary explores the sustainable natural resource supported by the 30 year old salmon enhancement program that is managed and regulated by Alaska’s Department of Fish & Game.  Inherently “pure and clean”, the wild strain Alaska salmon species harvested annually generates over 500 million pounds of byproduct from fish processing that historically has been dumped in the ocean as waste.  With the exploding global demand for heart-healthy omega-3 essential fatty acid fish oil supplements, Alaska’s fish industry must re-look at this practice as a potential value-add, providing a new revenue stream in a highly competitive market.

The film will feature several aspects of this issue with a focus in four (4) major areas: the Alaska salmon industry in general; the people who work to insure sustainable returns of wild Alaska salmon; omega-3 fish oils and their health benefits; and potential new markets for inherently contaminant-free omega-3s as a byproduct of the Alaska salmon industry. The 45-minute documentary film includes many interviews with individuals from throughout the 100 year old salmon industry as well as the new and growing nutraceutical market.  Scored to music and an Alaskan eclectic soundtrack, this documentary is captured in wide-screen hi-definition digital media that does its very best to depict the awesome natural beauty of the Alaska back drop.

features

At 45 running minutes, the film will be accessible to distribute on a variety of networks such as PBS, History Channel, Discovery Channel, Sundance, and film festivals. In addition, it is our aim that the film will be used in educational settings and screened at international film festivals. With an added emphasis on education, this film will be presented to middle and high school programs to encourage youth to understand the relationship between the natural environment, nutrition, and their health.

format & style

To capture the awesome natural beauty of shooting on location in Alaska, the project will be shot primarily in hi-definition 16:9 widescreen HDV 1080i digital video, augmented with DVCAM footage for underwater sequences of salmon and their habitat. Alaska and locations in the Pacific Northwest will serve as the backdrop for this film. The interviews with scientists, nutritionists, fishery biologists, omega-3 experts, and industry members will be based on an informative and educational style.

audience

The film is targeted at the general public with a focus on health, nutrition, and sustainable fisheries in their natural environment. Policy makers and state/regional economic development boards will be particularly interested in the message of this film.